Josh Lowell and his fellow filmmaker and REEL ROCK co-founder, Pete Mortimer, of Sender Films, have arguably done more to communicate the sport of climbing to a wide audience than anyone else. Now in its tenth year, the REEL ROCK Tour continues to stay true to its mission of making films that capture the most cutting-edge climbs and climbers.
"Like what cool indie sport documentary, 'Dog Town & Z-Boys', did for skateboarding, and 'Riding Giants' did for big wave surfing, 'Valley Uprising' does for climbing, with great vintage images and footage, showcasing the rebel counterculture of climbing and the colorful personalities of its athletes."
Yosemite Rock Stars Turn Movie Stars
"Unsurprisingly, recounting the complex cultural history of Yosemite's climbing community—which includes dozens of unruly characters, plenty of illegal activity, and rabble-rousers who've clashed with the National Park Service since the first bolt was hammered into El Capitan—wasn't easy."
"... Clif Bar has withdrawn its sponsorship of five top professional climbers featured in the film, some with a year or more left on their contracts, saying the climbers take risks that make the company too uncomfortable to continue financial support. ... The release of 'Valley Uprising,' by Sender Films, might have just been the tipping point for action..."
New Film "Valley Uprising" Depicts a Colorful Slice of Yosemite Climbing History
"The film moves at a fast pace, providing context of American cultural trends alongside the evolution of Yosemite climbing. ... The brilliantly scripted narrative is captivating."