We are proud to announce our big DVD release for this year: The REEL ROCK 2010 DVD! Co-produced by Sender Films and Big Up Productions, this new release features all the groundbreaking short films from this year’s tour:

The Swiss Machine, the award-winning film starring Ueli Steck, who breaks the alpine speed record on The Eiger Nordwand.

First Round, First Minute, featuring Chris Sharma on new Spanish 5.15s.

The Hardest Moves, in which Paul Robinson and Daniel Woods vie to smash the v16 bouldering grade.

Down and Out, and Under, the hilarious tale of a motley crew of climbers overcoming all odds to put up remote first ascents in Tasmania and Australia.

The Hulk, with Lisa Rands and Peter Croft climbing a tough Sierras classic.

Fly or Die, in which Dean Potter gives us a glimpse into the sci-fi future of climbing.

Throw in the best REEL ROCK Competition winners – Roxx and Toprope Tough Guys – plus a host of shorts from past REEL ROCK tours and you’ve got one of our greatest DVD releases yet.

Releasing the REEL ROCK content on DVD is a new model for us, and we are psyched about the opportunity to join forces with Big Up and present a series of our best new shorts. If you’re going to buy the film, we’ve got some great Holiday deals right now so check out the store.

Sender Films is proud to announce the long-awaited U.S. TV premiere of First Ascent: The Series. Tonight, The Travel Channel will beam two straight hours of the First Ascent Series into more than 95 million homes across the country, right in the middle of primetime!

The series will air in four back-to-back episodes. Click here for showtimes. There will be additional airings of all 6 episodes throughout the winter. Please check the series out on Travel Channel and push the Nielsen ratings high so we can get more climbing and adventure film on the air!

Also, Pete and Nick appeared on NBC’s Last Call with Carson Daly last night talking about the series. Check out the video here.

Pete and Rob Frost are featured on the Goal 0 homepage shooting for this years Reel Rock. Goal 0 makes amazing portable power stations that charge our batteries and computers when on a shoot – they are a big sponsor as well!

Go to their website to see a short behind-the-scenes video made by Josh Lowell.

Nick and Pete were featured in an article in the September issue of Outside Magazine! Check out their spread!

Nick and Pete Outside Mag

After months of anticipation, the Reel Rock Trailer 2010 is ready! The Reel Rock Tour is also right around the corner, with dates all over the country. Watch the trailer below and check out the Reel Rock Tour website to see if there is a show near you!

Reel Rock Tour 2010 Trailer

Finally. After two years of blood, sweat and tears, Sender Films is proud to release First Ascent: The Series in box set.

Co-produced with National Geographic International, the First Ascent Series is comprised of 6 episodes, including the hair-raising Alex Honnold feature “Alone on the Wall” that premiered at REEL ROCK last year, and the film “Point of No Return” about the final expedition of Jonny Copp and Micah Dash.

This series has been the mother of all projects for us, and has already won a slew of big festival awards. We are really proud to finally share it with friends, family and the climbing community.

Watch the trailer here. Better yet, buy the damn thing here!

Thanks everyone.

- The Sender Team

We just finished off an ad series for Clif Bar featuring the Garmin-Tranisitions Pro Cycling Team, currently running on a bunch of sites like velonews and Versus. Check em out! The next series will feature Ironman triathlete Chris McCormack.

Here are the all of the ads, up on Youtube:
“Natural Energy”
http://www.youtube.com/watch?v=g-oT6cky3-M&feature=related

“The Journey”
http://www.youtube.com/watch?v=_yKQXQcXSNM&feature=related

“Organized Chaos”
http://www.youtube.com/watch?v=EVsgU7tTt-M&feature=player_embedded

We just got back from a quick trip to Switzerland and the Dolomites, chasing alpine speed demon Ueli Steck around Europe on his breakneck schedule of training runs, climbing days, photo shoots, award ceremonies, and many, many cups of coffee. We are doing a cool film about Ueli for REEL ROCK 2010 that features some of the most spectacular alpine climbing footage ever seen, capturing his record breaking speed ascent on the Eiger and other north faces in the alps with a super high tech Cineflex camera mounted on a helicopter. It’s gonna be awesome! Here are a few pics from the trip.

On June 18th, Sender Films and Big Up crew Josh Lowell, Pete Mortimer, and Rob Frost headed into the High Sierra to team up with North Face climbers Lisa Rands and Peter Croft.

Jay Peery of Evolv climbing shoes and Hayden Kennedy were critical in helping us pull off a logistically challenging shoot. Jay organized a bunch of local characters to porter in supplies for his 5 star high country eatery, and Hayden was our rigging master who fixed 1300 feet of rope on Lisa and Peter’s objective- The Venturi Effect (12+), a towering and beautiful route that splits the middle of the Incredible Hulk.

Over the past several years, Croft has developed a love affair with this stand-out alpine cliff, and Lisa has been wanting to branch into different realms of climbing. Both of their climbing careers have focused on each end of the spectrum, Lisa being a boulderer, and Peter Croft legendary bold soloist and trad climber (who is still cranking).

At first glance an odd pick for a climbing team, yet Lisa genuinely wants to delve into new ground and has been getting schooled under Croft. Both climbers live in Bishop and have been zeroing in on doing something big together for some time. The Venturi Effect was the perfect challenge and is one of Peter’s finest high Sierra creations that he established in 2004 with Dave Nettle- it is high grade Astroman type quality, one of the best routes in the country for its grade and setting.

Afterward we all agreed that this trip is the exact reason why we all still do this labor of love- an awesome group of characters working hard to capture the soul and spirit of climbing in an amazing location.

Thanks to everyone who helped pull this mission off. now back to the edit. Stay tuned to see how it all played out.

- Robert Frost (Frostie)

Last week we dropped into the valley to capture Alex Honnold and Ueli Steck trying out their speed time on the Nose. It’s part of a film we are putting together for the REEL ROCK Tour 2010 featuring Steck and his alpine speed rampage in the Alps, the Himalayas and now Yosemite. Good times! Thanks to young Hayden Kennedy for the rigging work — Hayden is a Yosemite supermonkey of the future. Catch all the action at REEL ROCK this fall.

Here are a few screen shots of Uli and Alex climbing The Nose.

Honnold looking bored because he is not crushing rock.

Rob Frost Shooting Ueli's attempt on the 5.13 extension to Cooke Monster.

The Paparazzi gets in Ueli's face

Having beers withe the Swiss TV team