Pete and Rob Frost are featured on the Goal 0 homepage shooting for this years Reel Rock. Goal 0 makes amazing portable power stations that charge our batteries and computers when on a shoot – they are a big sponsor as well!

Go to their website to see a short behind-the-scenes video made by Josh Lowell.

Nick and Pete were featured in an article in the September issue of Outside Magazine! Check out their spread!

Nick and Pete Outside Mag

After months of anticipation, the Reel Rock Trailer 2010 is ready! The Reel Rock Tour is also right around the corner, with dates all over the country. Watch the trailer below and check out the Reel Rock Tour website to see if there is a show near you!

Reel Rock Tour 2010 Trailer

Finally. After two years of blood, sweat and tears, Sender Films is proud to release First Ascent: The Series in box set.

Co-produced with National Geographic International, the First Ascent Series is comprised of 6 episodes, including the hair-raising Alex Honnold feature “Alone on the Wall” that premiered at REEL ROCK last year, and the film “Point of No Return” about the final expedition of Jonny Copp and Micah Dash.

This series has been the mother of all projects for us, and has already won a slew of big festival awards. We are really proud to finally share it with friends, family and the climbing community.

Watch the trailer here. Better yet, buy the damn thing here!

Thanks everyone.

- The Sender Team

We just finished off an ad series for Clif Bar featuring the Garmin-Tranisitions Pro Cycling Team, currently running on a bunch of sites like velonews and Versus. Check em out! The next series will feature Ironman triathlete Chris McCormack.

Here are the all of the ads, up on Youtube:
“Natural Energy”
http://www.youtube.com/watch?v=g-oT6cky3-M&feature=related

“The Journey”
http://www.youtube.com/watch?v=_yKQXQcXSNM&feature=related

“Organized Chaos”
http://www.youtube.com/watch?v=EVsgU7tTt-M&feature=player_embedded

We just got back from a quick trip to Switzerland and the Dolomites, chasing alpine speed demon Ueli Steck around Europe on his breakneck schedule of training runs, climbing days, photo shoots, award ceremonies, and many, many cups of coffee. We are doing a cool film about Ueli for REEL ROCK 2010 that features some of the most spectacular alpine climbing footage ever seen, capturing his record breaking speed ascent on the Eiger and other north faces in the alps with a super high tech Cineflex camera mounted on a helicopter. It’s gonna be awesome! Here are a few pics from the trip.

On June 18th, Sender Films and Big Up crew Josh Lowell, Pete Mortimer, and Rob Frost headed into the High Sierra to team up with North Face climbers Lisa Rands and Peter Croft.

Jay Peery of Evolv climbing shoes and Hayden Kennedy were critical in helping us pull off a logistically challenging shoot. Jay organized a bunch of local characters to porter in supplies for his 5 star high country eatery, and Hayden was our rigging master who fixed 1300 feet of rope on Lisa and Peter’s objective- The Venturi Effect (12+), a towering and beautiful route that splits the middle of the Incredible Hulk.

Over the past several years, Croft has developed a love affair with this stand-out alpine cliff, and Lisa has been wanting to branch into different realms of climbing. Both of their climbing careers have focused on each end of the spectrum, Lisa being a boulderer, and Peter Croft legendary bold soloist and trad climber (who is still cranking).

At first glance an odd pick for a climbing team, yet Lisa genuinely wants to delve into new ground and has been getting schooled under Croft. Both climbers live in Bishop and have been zeroing in on doing something big together for some time. The Venturi Effect was the perfect challenge and is one of Peter’s finest high Sierra creations that he established in 2004 with Dave Nettle- it is high grade Astroman type quality, one of the best routes in the country for its grade and setting.

Afterward we all agreed that this trip is the exact reason why we all still do this labor of love- an awesome group of characters working hard to capture the soul and spirit of climbing in an amazing location.

Thanks to everyone who helped pull this mission off. now back to the edit. Stay tuned to see how it all played out.

- Robert Frost (Frostie)

Last week we dropped into the valley to capture Alex Honnold and Ueli Steck trying out their speed time on the Nose. It’s part of a film we are putting together for the REEL ROCK Tour 2010 featuring Steck and his alpine speed rampage in the Alps, the Himalayas and now Yosemite. Good times! Thanks to young Hayden Kennedy for the rigging work — Hayden is a Yosemite supermonkey of the future. Catch all the action at REEL ROCK this fall.

Here are a few screen shots of Uli and Alex climbing The Nose.

Honnold looking bored because he is not crushing rock.

Rob Frost Shooting Ueli's attempt on the 5.13 extension to Cooke Monster.

The Paparazzi gets in Ueli's face

Having beers withe the Swiss TV team

Welcome to our new series “Origins” — a fun video concept developed with the crew at Evolv Shoes, and also sponsored by Mountain Gear. “Origins” focuses on climbing’s rich history, following top athletes of today as they team up with their heroes from the past, and attempt to climb the iconic (and iconoclastic) routes of earlier generations.

The First “Origins” episode features two climbing stars: Kurt Smith, who put up some badass routes in Joshua Tree in 1988, and Chris Lindner, who was sending 5.12 routes when he was 5 years old. In this “Origins” episode, Chris sets out to climb Kurt

Paul Robinson made the first ascent of Lucid Dreaming, a line that extends Rastaman Vibration in Bishop, CA to make for one of the hardest boulder problems in the country, if not the world. Paul started working on the problem two years ago, but was unsuccessful. Returning to Bishop two years later, Robinson continued to struggle with the problem until he had a dream. In the dream, he called home and spoke to his father. He was at home in his parents’ house making short work of a wall filled with tiny pinches. He woke immediately. The night before he had celebrated his father’s birthday. His father had spotted him when he first attempted the problem, and passed away eight months ago. Paul left immediately for the problem. Rain was coming in, and the moisture in the air made the key pinch sticky enough to hold on to. He sent the problem on his second try that day.

The problem is tentatively being rated at V16. The only other proposed V16 boulder problem is Daniel Woods’ The Game. Woods and Robinson have a long standing friendship and competitive rivalry. Pushing each other on, they are testing the limits of bouldering.