On June 18th, Sender Films and Big Up crew Josh Lowell, Pete Mortimer, and Rob Frost headed into the High Sierra to team up with North Face climbers Lisa Rands and Peter Croft.

Jay Peery of Evolv climbing shoes and Hayden Kennedy were critical in helping us pull off a logistically challenging shoot. Jay organized a bunch of local characters to porter in supplies for his 5 star high country eatery, and Hayden was our rigging master who fixed 1300 feet of rope on Lisa and Peter’s objective- The Venturi Effect (12+), a towering and beautiful route that splits the middle of the Incredible Hulk.

Over the past several years, Croft has developed a love affair with this stand-out alpine cliff, and Lisa has been wanting to branch into different realms of climbing. Both of their climbing careers have focused on each end of the spectrum, Lisa being a boulderer, and Peter Croft legendary bold soloist and trad climber (who is still cranking).

At first glance an odd pick for a climbing team, yet Lisa genuinely wants to delve into new ground and has been getting schooled under Croft. Both climbers live in Bishop and have been zeroing in on doing something big together for some time. The Venturi Effect was the perfect challenge and is one of Peter’s finest high Sierra creations that he established in 2004 with Dave Nettle- it is high grade Astroman type quality, one of the best routes in the country for its grade and setting.

Afterward we all agreed that this trip is the exact reason why we all still do this labor of love- an awesome group of characters working hard to capture the soul and spirit of climbing in an amazing location.

Thanks to everyone who helped pull this mission off. now back to the edit. Stay tuned to see how it all played out.

- Robert Frost (Frostie)